Pitti Immagine Bimbo 87 gave us a vibrant glimpse into what we can expect from brands in the upcoming SS19 season! Held on June 11 in Florence, this exclusive three-day fair proved to be an extraordinary platform in presenting contemporary lifestyle trends for children’s fashion. Highlights from this edition include the debut of the Philosophy collection by Lorenzo Serafini and a summer party in the city by Guess Kids to celebrate the launch of their new collection. The festivities continued with The Monnalisa Garden Party: It’s Fabulous Fifties held at the Torrigiani Gardens. The DSquared2 prom dance inspired event at Fortezza da Basso celebrated the first 5 years of the brands’ kids’ lines, as well showcasing the birth of its upcoming capsule collection. Pitti Bimbo’s events showcased the development and fashion statements of multiple high quality brands and had people talking after the event ended on June 14.
Buzz filled the fresh air of Florence from the couture presented in extraordinary runway shows. Our favorite brands were featured in #Activelab, Kidzfizz and apartment fashion shows. Exhibitors included Bonton, Efvva, Fun & Fun, Gardner & The Gang, Guess, Hucklebones, Hilda.Henri, Aristocrat Kids, Dolce & Gabbana, Finger In The Nose, Junona, Little Creative Factory, Milk & Biscuits, Mummymoon, Raspberry Plum, Oeuf, Wolf & Rita, Tiny Cottons, plus more of our adored brands! #Activelab was held inside the Cavaniglia Pavilion and filled the area with the playful and feisty tones of sportswear, street and activewear. Kidz Fizz concept show in the Medici Pavilion and the Archivi experimented with various shapes, materials and presentation styles. The show also had a catwalk to present all the brands featured. Apartment was showcased in Lyceum and was a resource for contemporary luxury. The overall turnout at the shows was a huge success with attendance from multiple Northern European companies, as well as smaller, up-and-coming brands.